Professor Greg WatsonEntrepreneurship and business education at Pima Community College
Dr. Greg Watson is Professor of Business at Pima Community College, with nearly two decades of teaching entrepreneurship. As a college student he experienced what it means to have a professor genuinely interested in his education, and it became a lifelong commitment to training, teaching and giving back to the entrepreneurial ecosystem.
- Professor of Business, Pima Community College
- PhD in Business, Northcentral University
- MBA in Business, University of Illinois Urbana-Champaign (UIUC)
- Previously taught for four years at the McGuire Center for Entrepreneurship, University of Arizona’s Eller College of Management, and directed its New Venture Development Program
- Founder of 14 companies, 13 sold
CoursesWhat students gain
Every company Dr. Watson founded meant training a new team to a high standard. Higher education changed the vocabulary, not the practice, and the founder record stays in these courses as real-world grounding.
Small Business Management and Entrepreneurship
From an idea to a tested venture: feasibility, business plan, cash flow and the pitch.
MKT111Principles of Marketing
Marketing communication, core principles and strategy, carried through to execution.
MKT200Advertising
From concept to campaign: strategy, creative work, digital and social media.
MGT110Human Relations in Business and Industry
Communication, leadership, managing change and decision making at work.
BUS148Ethics in the Workplace
Ethical principles in workplace decisions, including for the Ford ASSET program.
Business and Marketing
Independent projects or special-interest areas in business, under faculty supervision.
Office hoursThe Entrepreneurship Studio
In a “virtual” Entrepreneurship Studio, Dr. Greg Watson holds office hours and is regularly available to visit and work with students. So whether you need help with homework, career advising, or simply want to talk about life challenges, “self-care” is an important part of building a foundation for the future. Part of entrepreneurship is understanding ourselves and our goals, dreams and vision. So let’s build that foundation!
Student entrepreneurshipThe Pima pitch competition
Six student-led ventures took the stage at the Second Annual PCC Pitch Competition in November 2025, supported by the Everyday Entrepreneur Program of the National Association for Community College Entrepreneurship (NACCE). FinSavi took first place, HaloSafe second and HERitage Tire & Auto third.
Student voicesIn their words
“He is a great teacher who is very understanding and cares deeply about his student’s success.”Marketing student, Fall 2023
Anonymous course-evaluation comments about Dr. Watson’s teaching at Pima Community College, shared with the Academic Dean’s approval. They are not reviews of a book or product.
For faculty
Entrepreneurship Essentials is a free open textbook, used at 78 institutions.
For students
Questions about your coursework? Use your Pima email or the course site.